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"Moon Walking with Einstein" is the title of a recent memory improvement book written by Joshua Foer, a reporter of memory champio...

"Moon Walking with Einstein" is the title of a recent memory improvement book written by Joshua Foer, a reporter of memory championships. Foer became so entranced by watching astonishing memory feats in the contests that he decided to learn the secrets. After talking to memory athletes, he started practicing the techniques and within a few years became a memory champion himself.  You could do that too!

Memory athletes are those seeming freaks of nature who enter contests to see how fast they can memorize the sequence of four shuffled decks of cards or how long a string of digits they can memorize. But memory athletes are not freaks. They are ordinary people like Foer, you, and me who have learned some gimmicks that make possible the seemingly impossible.

Here, I will describe the simplest and easiest gimmick to use. I call it SVO, which stands for SUBJECT (or actor or agent), VERB, and OBJECT. This is the intuitive way we think with our language. Usually the subject is a person, which is why others call this technique POA for person, object, action). But animals or inanimate things can do things too. The trick is to visualize, using lots of imagination, an actor doing something relating to an object … as in moon walking with Einstein. Memorization is made easy because the images are so bizarre and vivid. 

I will illustrate the principles with Foer's method for memorizing the sequence of a deck of cards. He didn’t explain his method completely, deliberately I think, because he probably did not want to be “drummed out” of the elite memory athlete club to which he had been initiated. Not knowing his particular scheme, I will conjure an illustration of how all cards can be visualized. For example, the suits might be as follows:

·         Spades: Batman (black, darkness)
·         Clubs: Tiger Woods (re: golf clubs)
·         Diamonds: Diamond Jim Brady (diamond tie stud) or Za Za Gabor (who famously said, “Daaahling, always wear your diamonds, even to the grocery store. You never know who you will run into”).
·         Hearts: Somebody you love

Then, to associate the card number with the suit, you could use the number code, which is another tip that I will explain later. But as an illustration, the number four is coded as “rye,” which can be a picture of a field of grain or a bottle of rye whisky, whichever you prefer. Thus, for example, the four of clubs would be visualized as Tiger Woods (SUBJECT) teeing off (VERB) on a bottle or rye whisky (OBJECT), instead of a golf ball. What does one do with the face cards? They can be converted to numbers too, Jack = 11, Queen = 12, King = 13, Ace = 1 (Or 14; the number code for one is “tie” and you don’t want to get confused if you are using Diamond Jim Brady as your code for diamonds.

Finally, Foer did mention that he clusters three sequential cards into one image, so that he only has to memorize 17 items, with one item left over, instead of 52.

Well most of us aren’t going to enter memory contests or card-count in Vegas (they catch on to you pretty quick). So, how do we apply this to everyday life? You could use this SOV approach to play a better game of bridge. But many events in daily life are better remembered this way.

First, a simple illustration:

·         Capital of Arkansas (Little Rock): most people know Bill Clinton was Governor of Arkansas. Visualize Clinton (SUBJECT) throwing (VERB) a little rock(OBJECT) at Noah's ark (…ansas)

Now, here is a more complex example where you can string together multiple items to be remembered:

·        Harvey’s discovery of the circulatory system: Everybody knows that the heart is key, because it pumps blood. See the heart (SUBJECT) as pumping (VERB) blood (OBJECT) out on to the main traffic artery, like a freeway. Imagine you as an image of Harvey (like Harvey the rabbit in the movie) riding in a boat in the blood river. See the boat slow down and start to back up as it leaves on the off ramp. Maybe you want think of the boat going through a hole (“ole” for arteriole) to get to the off ramp. Then see the boat stop at the stop light (covered with baseball caps … capillary). Then, on green the boat goes back up on the access road (because Harvey had gotten off too soon, in vain (vein). This schema also helps as a metaphor for associating function at the various locations.

While all this seems bizarre, it works with great power. Facts and concepts memorized this way are robustly encoded and readily consolidated into lasting memory because humans are visual animals. We have far more brain area devoted to vision than we do any other sense.
Another way to make the point is with the age-old phenomenon of fairy tales. Fairy tales often carry a moral that we want our children to remember. A few fairy tales are even for adults, with the political protest embedded as a metaphor. In any case, a fairy tale is easy to remember because it is visually vivid, with people acting on or with things.

SVO is perhaps the most flexible memory device. Use it for simple memory tasks or for truly demanding memory challenges.


The publisher of Dr. Klemm's "Memory Power 101" book has now made it available as an audio book at Amazon. Also, you can read multiple reviews at http://03908f9.netsolhost.com/thinkbrain/book-reviews-of-memory-power-101/ 

It’s normal to get depressed. Let’s face it, a lot of life experience IS depressing. Depression that is severe enough to be considered a cli...

It’s normal to get depressed. Let’s face it, a lot of life experience IS depressing. Depression that is severe enough to be considered a clinical malady is a state that persists for long periods. It’s not the initial depression that is the problem, but rather its sustained nature.

So, the issue is what sustains the depression. I contend that continual rehearsal of negative emotions, which can be done explicitly or implicitly, is the driver of clinical depression. I don’t know if psychologists agree or not, but as a neuroscientist I know that rehearsal of thoughts and feelings strengthens the mediating synapses and circuits.

Obviously, consciously rehearsing bad events and our depressive response will help to cement depression in neural circuitry. But even implicit rehearsal can have the same effect. This being the case, it seems important to focus on the triggers that activate recall, explicit or implicit, of stored representations of depressed feelings. Bad events and their associated feelings are stored in memory. As long as such memory is stored and not activated in recall, little harm is done. But environmental and mental cues can dredge depression from its hidden stores. Repeated retrieval is what makes depression pervasive and persistent.

So, it would seem important to focus on ways to block the retrieval cues. Yet, part of the problem is in recognizing what these cues are, as they are frequently buried do deep in memory that the cues are no longer available for explicit recognition. Yet, subconsciously, the cues still wrench the sadness from memory storage.

One solution that sometimes works is to change environments. Even if you don’t know what the depression cues are, you know they can somehow be embedded in the current environment and lifestyle. Maybe the problem is with some of the people you run around with. People who drag you down are not all that hard to spot. Avoid them. Maybe the problem is with your career or work environment, which has saddled you with depressing experiences from time to time. Staying in that environment assures that depression triggering cues will be encountered again.

It is not always feasible to change environment or lifestyle. You can’t abandon those you love just because
they depress you. You may not be able to change jobs or careers for economic or other practical reasons. In those cases, it helps to promote recall of happy experiences as a substitute.

Common experience and a great deal of formal research have shown the usefulness of “happy thoughts” as a way to boost positive mood. Here, the trick is to enhance recall of the buried memories of happy experiences. The same neural mechanisms involved in rehearsal and recall of depressing experiences are involved. But, you can’t be sad and happy at the same time. Thus, triggers that recall happy experiences do so at the expense of triggers that would trigger depressive feelings.

Recent research emphasizes the importance of memory cues as therapy for depression. In this study, clinically depressed patients were asked to recall 15 positive memories. Patients in one group, the controls, were asked to rehearse these positive experiences by grouping them according to similarities. Patients in the experimental group were taught to use a mnemonic technique to rehearse the positive memories. This technique, the ancient “method-of-loci” method, entails associating a mental image of an item to be remembered to an image of a well-known physical location. For example, to remember a grocery list, you might use location of objects in your car. You might picture a banana in your side view mirror, apples on the steering wheel, bread on the dashboard, cereal in the rear-view mirror. As you drive to the grocery store, you rehearse the items in terms of their mental images and locations within the car. There are many powerful permutations of this method that I explain in my recent book, Memory Power 101.  

Results of the experiment showed that both memorization methods were equally effective when recall was tested right after the training. But a week later, experimenters made a surprise phone call to each patient and asked them to recall the happy thoughts again. This time, clearly better recall occurred in the patients who had used the method-of-loci method. If we can generalize these results, it means that patients can alleviate their depression if they train their brains to be more effective at remembering positive events. This can be done at any stage of life, as we all have a past and there typically were some good moments in that past. Whether you use a method-of-loci method to remember happy times or some other memory device, your life should be more satisfying and less depressing when you consciously train your brain to remember the good times.

Source:


Dalgleish, T. et al. (2013). Method-of_Loci as a mnemonic device to facilitate access to self-affirming
personal memories for individuals with depression. Clinical Psychological Science. Feb. 12, DOI: 10.1177/21677026112468111.


Most people now have been told that mental activity is good for the brain. I have even posted information that it can build “cognitive reser...

Most people now have been told that mental activity is good for the brain. I have even posted information that it can build “cognitive reserve” that can delay or reduce the symptoms of Alzheimer’s disease. Therefore, it would be no surprise if popularity increased for mentally stimulating games like crossword puzzles, Sudoko, bridge, dominoes, chess, and the like.

In addition to these traditional games, another form of mental stimulation is to learn mnemonic techniques, such as creating associations with mental images, acrostics, acronyms, the method of loci, mental imaging of peg-words, and the like, which I explain in my books, Memory Power 101 and Better Grades, Less Effort. While these techniques are task specific, mastering them can produce benefits that last beyond the time when you are using these mnemonics. For example, when I was in high school, I used to give memory demonstrations using a well-known image-word peg system. Even when I quit doing that, my general capacity for remembering remained better than before because my brain had been trained to be more agile and imaginative in generating images that I could use in making memory associations. My mind was also probably more disciplined.

The scientific basis for such claims is solid. Numerous research reports confirm that even older people can improve their memory skills with instruction and practice.[1] Even with traditional memory training, research has shown that by teaching people multiple strategies, the training benefit can be seen immediately, can endure for up to five years, and even transfer to everyday learning tasks.

The scientific explanation is straightforward. When the brain is challenged to solve problems and enhance memory capability, the neurons have to grow new contact points among neurons. This process requires new protein synthesis, growth of neuron terminals, and boosting of neurotransmitter systems. In other words, mental challenge changes the brain physically. Through training, you can sculpt a more alert, focused, and smarter brain.

As a result of this understanding, a host of mental training options have become available. The hype often seems to sound like snake oil, but some training programs are documentably effective. For example, we know from published research that I have described before that working memory capacity can be extended by formal training and that IQ increases as a result.

A new emphasis seems to be emerging to create training platforms that are cost effective, self-administered, flexible, and easily distributed to wide segments of population. CD, audiotape, and web-based approaches can reduce the need for trainers who work one-on-one or with small groups. The web-based training seems the most feasible, except for the current crop of elderly, many of whom do not use the Internet.

Effective training need not be specifically address memory. Non-specific mental stimulation can improve memory capability, because whatever affects the brain affects the brain’s ability to remember things. Especially promising are training programs that train people to be more attentive, to have more positive attitudes about their memory ability, reduce anxiety and stress, and require learners to apply memory techniques to everyday mental tasks.1 When benefits from memory training persist after the training, researchers assume it is because the trainees are still using the techniques they have learned. Method-of-loci and peg-word systems are extremely powerful, but it is hard to get people to create new habits of thinking and memorization. Even so, memory training produces other lasting effects that benefit memory irrespective of the explicit use of techniques. One of these effects is actual re-wiring of the brain, which intense learning is known to produce.

Many sites on the Web focus on teaching people about mental fitness in general, which as I just said, has collateral benefit on memory capability. One site I recommend, and have posted to, is Sharp Brains (http://sharpbrains.com/). Among the better known Web training programs are Brainware Safari and Lumosity (I have no conflict of interest here). Using “brain fitness” as search words in Google or Bing will identify many other sites that I am not familiar with.

Recently, a new three-dimensional videogame system, “NeuroRacer” that reportedly works even for older adults has been developed at the University of California, San Francisco.[2] In this game, a user navigates a race car along a winding track and hits a button on a controller whenever a green circle appears, making the response as quickly as possible. This task forces concentration and trains the brain to switch operations rapidly and accurately.

In a recently published test of the NeuroRacer’s effects on older adults, people aged 60 to 85 were trained on the game for 12 hours, spread over a month. Without training, the researchers found a clear age-related decline in performance in the game. After training on the game, the seniors performed on the game better than untrained 20-year olds, and the benefit lasted at least six months.

Popular press reports and numerous blogs of this study have attributed the benefit to the value of multi-tasking. I contend that multi-tasking is harmful for memory and, moreover, that the benefit of NeuroRacer is not multi-tasking training as such but rather the training it provides for attentiveness and executive control.  It is perhaps not surprising that such good effects were seen in older folks. A typical problem in aging is a loss in ability to focus, and thus training that increases attentiveness would be likely to have conspicuously beneficial effects.



[1]Rebok, G. W., Carlson, M. c., and Langaum, J. B. S. (2007). Training and maintaining memory abilities in health older adults: traditional and novel approaches. J. Gerontology. 62B (Special Issue): 53-61.

[2]Anguera, J. A. et al. (2013). Video game training enhances cognitive control in older adults. Nature 501: 97-101.

Physical exercise can rehabilitate bodies that have grown soft and flabby. Can mental exercise rehabilitate brains that have deteriorated be...


Physical exercise can rehabilitate bodies that have grown soft and flabby. Can mental exercise rehabilitate brains that have deteriorated because of disease or age? Maybe.
A published scholarly review has examined the research literature on this issue and arrived at several useful conclusions:

1.      Focus, Reduce Distractions. The two common causes of forgetting, in both normal people and those with impaired memory, are a) failure to register new information effectively, and b) interference from conflicting sensations and thoughts.
2.      Customize the Rehabilitation Needed. Rehab need to take into account the type of memory therapy and the cause and severity of the impaired memory capability.
3.      Learn in Small, Frequently Repeated Chunks. New information has to be re-packaged for memory-impaired people so that it is in simple, concrete form, in small chunks, and repeated frequently — with patients required to re-state the information and make explicit associations with what they already know. (Notice how this sounds like the way one needs to teach young children).
4.      Practice Attentiveness. Attentiveness to new information can be enhanced by self-cueing, wherein patients remind themselves to be more attentive at crucial moments. This can even be done by creating a conditioned reflex in which a cue signal conditions greater attentiveness. (Notice how this sounds like how you “clicker” train dogs).
5.      Uses Mnemonics. Mnemonic tips and tricks can help. This includes using acronyms, rhymes, stories, and constructing mental images.
6.      Find Ways to Compensate. Even in patients with severe impairments, some aspects of memory, such as subliminal or implicit memory, may have been spared and can be exploited to compensate for the lost ability.
7.      Spread Rehearsals Over Time. Memory rehearsal is more effective if it is spread out over time rather than bunched into a few closely spaced sessions.
8.      Manipulate the Cues. Be more aware of cues you are using. A “vanishing clues” approach can help. For example, in a rehearsal session, cued retrieval might begin with cueing the first three letters of a target word, then repeating later with two, then  one, and eventually no letter cues.
9.      Minimize Error, Lest you Learn the Errors. Trial-and-error learning is generally less effective than learning conditions that minimize error, because error responses can get stored as memories that compete with the right answers. In short, it is better to not know than to generate wrong answers.
10.  Use Memory Crutches. Using external memory aids (sticky notes, wall charts, notebooks, etc.) should help, bearing in mind, however, that using such aids may themselves be a memory task. It is like having a schedule calendar and forgetting to check the calendar. Smart phones and radio paging devices (“NeuroPage”) can be especially helpful because they remind the patient when to check on the stored information. In some patients, repeated use of such aids develops a habit for target tasks and these may even generalize to certain non-target tasks.

These ten approaches are some of the same approaches that work especially well in people with normal memory capabilities. To make them work in patients with impaired memory just takes more effort, patience, and time.

Source: Ptak, R., Van der Linden, M., and Schneider, A. 2010. Cognitive rehabilitation of episodic memory disorders: from theory to practice. Frontiers in Human Research. 4 (57): 1-11. doi: 10.3389/fnhum.2010.00057.